Sunday, July 18, 2010

Reminder to self: the media is not your friend

Reminder to players: the media is never your friend.

NBA Fanhouse misquoting Wade comment in a rush to publish first:
"We’re going to be wearing a bullseye. But that’s what you play for. If we lose a couple in a row this season, it will be like the World Trade (Center) is coming down again."

NBA Fanhouse correcting Wade comment in a rush to cover ass:
"We're going to be wearing a bullseye. But that's what you play for," Wade said. "We enjoy the bullseye. Plus, there's going to be times when we lose 2-3 games in a row, and it seems like the world has crashed down. You all [the media] are going to make it seem like the World Trade is coming down again, but it's [losing] not going to be nothing but a couple basketball games.
So, right on cue, "the media" turns Wade's actual and misquoted comment into, what else? Reality. A PR disaster of 9/11 World Trade Center proportion.

By their clucking account, Wade's prophecy predicting media cluckers would overhype any Heat failure into epic calamity is itself a calamity deserving clucking condemnation not because Wade placed basketball failure exactly where it belongs: "Losing is not going to be nothing but a couple basketball games"-- but because Wade had the audacity to chide media cluckers for  cluckish, flockish, excessive, hysterical, parasitical, predatorial, pathologically hypocritical vindictive chicken$h_t behavior. Go figure.

Howard Beck (New York Times):
Good advice RT @gothamli somehow doesn't make it any better... Don't EVER bring up 9/11 in a sports story no matter what the context is

Steve Aschburner (SI):
Some phrases - "World Trade," "Holocaust," "slavery" - too off-charts grave + disproportionate for use in pop culture, esp. sports. Period.

And, of course, our favorite Fishhead (yeah, that Fishhead):
rule of thumb for sports interviewers and -ees: Use 'Nazis,' 'Slavery,' 'Rape', etc. at own risk.

Right. Because the media always criticizes certain elements when those elements misappropriate, abuse or hijack Shoah, The Holocaust, 9/11, the World Trade Center in response to critics & criticism of certain states, public figures, positions, blocs or constituencies related to those elements regardless of context.